Laudomia pucci biography youtube

Your father, Emilio Pucci, was one of the most remarkable designers of his time. What was it like growing up as his daughter? This is a wonderful question, however when you are growing up whatever surrounds you appears normal. For me to grow up with my father having models around the house, who were actually photographed on the roof next to my playroom, in incredible clothes and hairdos, as well as having Asian, and coloured and blonde models was totally normal!

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To know that we had fashion shows in the house and that I could hear clapping from two floors lower was normal, as it was also normal that he would show me his sketches and his drawings. We shared his contagious enthusiasm for his job! My father started telling me I should help him when I was I kind of dreaded the idea, and it was not until after my University studies in Economics and Politics that I joined the family business.

It was sort of what I was expected to do. I would not have minded entering politics, although fashion was probably a safer choice! How much do you feel the fashion world has changed since your father founded the company, and how do you think he would feel about the direction which the brand has taken? The inspiration was the glamour of Marilyn Monroe , mixing it with the sporty chic feel of Los Angeles , the colours the shapes, the body-con effect.

Laudomia pucci interview

In fashion I think you need to try and serve both. However I do believe my father could have loved being an artist and his prints are just as perfect and recognisable as art pieces, classical in their longevity. He also did lithographs and I have had some contact with artists too on the interpretation of the brand.

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Laudomia pucci biography

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Laudomia stuck by during this transition as the image director. However, her involvement with the brand began long before this. Laudomia began working with her father on designs and learning the tricks of the trade in